ABOUT THRIVE
At THRIVE we believe dealers deserve a true partner, not just another vendor. That means investing in every part of their success, tailoring solutions to fit their unique needs, and delivering an exceptional customer experience before, during, and long after the sale. We believe partnership is earned through accountability, collaboration, and a commitment to helping every department THRIVE, not just the ones that benefit us directly. At our core, we operate on the conviction that when dealers win, we win—and everything we do is built around that belief.
Thrive Solutions
We provide flexible training options—delivered in‑store or virtually—for both your Sales People and Sales Leadership.
Get hands-on coaching that covers product knowledge, presentation strategy, and objection handling.
Thrive Products
All products are not created equal! We partner with industry leading underwriters and administrators to deliver top tier product options for our dealers.
Vehicle Service Contracts
If you have a VSC need, we have the solution. New, Used, CPO, High Mileage, Lifted, Lowered, Modified, Exotics? No problem!
Gap and Diminished Value
Protect dealer profits and your customer's investment with our traditional Gap Insurance, No Chargeback Gap, and Diminished Value options.
Ancillary Options
Increase F&I potential and protect your customers from the "Day One" expenses that are not covered by the manufacturer: Tire & Wheel, Key Protection, Excess Wear & Tear, Windshield, PDR, GPS, Battery, Theft, and Bundle options.
Thrive Leadership
With more than 23 years of experience in the automotive industry, Matt Grier has built his career by learning, leading, and elevating dealership performance at every level. He began in retail automotive sales, eventually moving into leadership roles across Variable and Fixed Operations. Matt credits each stage of his journey—Sales, F&I, Desk Manager, Fixed Operations, and later leading a franchise dealership—with shaping his hands‑on, practical approach to developing dealerships today.
His time in Sales, on the Desk, and in F&I provided the foundation he needed not only to teach dealership strategies, but to demonstrate them in real-world scenarios. His experience in Fixed Operations reinforced an important truth he carries forward: a dealership’s responsibility doesn’t end when a customer says “yes”—that moment is just the beginning. And his time spent leading a dealership offered firsthand insight into the daily challenges that Dealers and General Managers face, deepening his understanding of what true operational support looks like.
After 15 years in retail, Matt transitioned into dealership development, joining IAS (later acquired by IAAWG). As an Account Executive, he partnered with dealerships nationwide, helping drive both process improvement and profitability. His performance and leadership led to his promotion to National Sales Director, where he guided strategy and supported large-scale organizational initiatives.
Through his years in dealer development, Matt witnessed the significant impact he could have not only on dealership production, but on the lives and career paths of the dealership employees he worked with. That responsibility is something he takes very seriously. Today, Matt leads THRIVE with the same commitment that has defined his entire career.
